H
HANNA
MARKETING
PORTFOLIO

Real Results for
Real Contractors

Here's what happens when you combine targeted Meta ads with smart automation. No fluff—just leads that turn into jobs.

Roofing
Storm damage, replacements, repairs
HVAC
Installs, maintenance, emergency repairs
Plumbing
Drain cleaning, water heaters, repiping
Electrical
Panel upgrades, rewiring, generators

Case Study: Roofing Company

From struggling with leads to fully booked in 60 days

Residential Roofing

The Challenge

  • Inconsistent lead flow—feast or famine every month
  • Wasting money on leads that never answered the phone
  • Competitors dominating local search and social

The Solution

  • Targeted Facebook ads to homeowners 25+ in service area
  • AI-powered instant follow-up within 60 seconds
  • Automated appointment booking & reminders

The Results (60 Days)

47
Qualified Leads
$52
Cost Per Lead
18
Jobs Booked
$127K
Revenue Generated
52x
Return on Ad Spend

Case Study: HVAC Company

Filling the summer slowdown with AC maintenance leads

The Results (90 Days)

83
Qualified Leads
$38
Cost Per Lead
67%
Lead-to-Appt Rate
$89K
Revenue Generated
BEFORE
8-12
Leads/Month
AFTER
28-35
Leads/Month
HVAC Services

The Challenge

  • Seasonal dips leaving crews with nothing to do
  • Relying on word-of-mouth and hoping for referrals
  • No system to capture and follow up with leads

The Solution

  • Seasonal campaigns: AC tune-ups, heater prep, emergency repairs
  • Lead forms with qualifying questions (homeowner, age of system)
  • Automated SMS sequence to book appointments instantly

Case Study: Plumbing Company

Turning emergency calls into a predictable revenue stream

Residential Plumbing

The Challenge

  • Only getting emergency calls—no scheduled work
  • High cost per acquisition from Google Ads
  • Missing calls while on jobs, losing leads to competitors

The Solution

  • Facebook ads for water heater replacements & drain cleaning
  • Instagram ads targeting homeowners with older homes
  • AI chatbot to capture leads 24/7 and qualify before callback

The Results (90 Days)

112
Qualified Leads
$29
Cost Per Lead
43
Jobs Completed
$68K
Revenue Generated
62%
Lower CPL vs Google
24/7
Lead Capture

What's Possible For Your Business

Every contractor is different. Here's the typical range of results based on your market and budget.

STARTER BUDGET
$500-$1,000/mo
Ad Spend
Leads/Month 10-25
Cost Per Lead $30-$60
Jobs Booked 3-8
Good for: Testing the waters, single-truck operations
MOST COMMON
GROWTH BUDGET
$1,500-$3,000/mo
Ad Spend
Leads/Month 30-60
Cost Per Lead $35-$55
Jobs Booked 10-20
Good for: Growing teams, multiple service lines
SCALE BUDGET
$5,000+/mo
Ad Spend
Leads/Month 80-150+
Cost Per Lead $30-$50
Jobs Booked 25-50+
Good for: Multi-location, aggressive growth goals

Results vary based on your service area, competition, offer, and follow-up speed. These ranges are based on typical contractor campaigns in competitive markets.

Want Results Like These?

Let's talk about your business. I'll tell you honestly if Meta ads make sense for your situation—and what kind of results you can realistically expect.

Get a Free Lead Plan 717-339-7907
Free 15-min strategy call
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Straight answers